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Flower Industry in Kenya 

The flower industry in Kenya has recorded growth in volume and value of cut flowers exported every year. This is despite mounting competition from Colombia, Ecuador, Israel, India, China, Zimbabwe, Zambia, Ethiopia and Uganda. 

Kenya’s export volume has recorded growth in volume and value of cut flowers exported every year from 10,946 tons in 1988 compared to 86,480 tons in 2006, 120,220 tons in 2010 136, 601 tons in 2014, 122,825 in 2015 and 133,000 tons in 2016. According to Horticultural Crop Directorate (HCD) in 2017, the floriculture industry earned Kenya Shillings 70.8 billion. 

 

 Growth of the Flower Industry

 

Employment

The flower industry employs ober 100,000 people directly and another 500,000 indirectly impacting on over 2 million livelihoods.

Over 60 % of the people employed in the industry are women. 

Over 4000 small scale growers and vendors are engaged in the industry through the smallholder code of practive thus further

illustrating the inclusivity of the flower industry.

 

Destinations

Kenya exports flowers to over 60 destinations globally.

While Kenya was not exporting the products in 1970, it is currently the major exporter to the European Union. About 38% of all cut flower imports into the EU comes from Kenya. The main European Union markets are Holland, United Kingdom, Germany, France, and Switzerland.

The share of our exports to the UK has been increasing considerably, in response to a growing market especially on mixed bouquets, and more direct sales as compared to the auction system. The current Kenya Flower Council membership is responsible for close to 80% of the national volumes of flowers exported.

Kenya is the number one exporter of red roses to Japan.

 

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